The Black Eyed Peas are headlining the 2006 Honda Civic Tour and part of the promotion is the Black Eyed Peas' Custom Civic Hybrid, apparently because the Peas are cool and socially relevant, etc. because of their concern for the enviroment vis a vis the Civic Hybrid.
Yet, just last February, the Peas performed in a event to build brand buzz for GM, specifically HUMMER. will.i.am is described as a "a passionate HUMMER owner who had called General Motors to discuss the possibility of partnering for a special event".
HUMMERs and hybrids don't mix. You can't have it both ways.
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